Madbutter’s interactive¬†L.E.D. video installations occupy a unique position in the broad spectrum of today’s electronic visual art. These installations use some elements familiar from other media, but the particular combination they represent allows for a distinctive ly engaging experience. The most important of these elements are as follows:

  • Compelling Digital Animation and Video Content
  • Interactivity
  • Immersive,¬† “Architectural” Scale

Other media imaging systems allow for the large-scale display of computer-based animation and video, such as traditional L.E.D. panels (“Jumbotron screens”) and video projection systems, both of which are ubiquitous in today’s fine art and commercial landscapes. These systems are not typically interactive, or if they are, the interactivity is superimposed as a secondary system. Madbutter L.E.D. panels are essentially interactive, the medium is a modular L.E.D. system with built-in proximity sensors. The content displayed on the L.E.D. panels is inherently tied to user input.

The popularity of interactive touchscreen interfaces, from iPhones to ATMs to new multitouch PC systems, has driven an explosion of interest in manipulating content tactically. These applications, while they may have compelling content and interactivity, are limited to the form factor of the small handheld or desktop devices that support them. Madbutter installations can be room-sized: an entire wall, floor or table surface. They are immersive, engaging and social. A floor application in a room full of people, for example, would be programmed so that each person in some way contributes to the content displayed on the floor panels. This contibution could be playful or elegant, ambient or spectacular – whatever the context called for.